Guess Who Is In The All-New Audi’s 7th Consecutive TV Commercial For The Super Bowl XLVIII


Audi of America will be amongst the few companies to run a 60-second TV commercial during Super Bowl XLVIII. The 48th running of the NFL’s game of the year marks the seventh consecutive time the luxurious car maker will appear. The commercial will run through the first in-game break following the kick-off to start the third quarter of play, and the star will be the all-new Audi A3 – which will arrive to U.S. showrooms in spring 2014.

audi super bowl commercial

The Audi A3 sedan will be the entry-level luxury car for the German-engineered brand, with a base price under $30k. An A3 Carbriolet, a hybrid A3 Sportback along with an S3 sedan will be added to the new line for the 2015 model year.

audi super bowl commercial

“We’re excited to again return to America’s biggest advertising stage, the Super Bowl, for our seventh consecutive year,” said Loren Angelo, director of marketing for Audi of America. “As probably the most highly-anticipated viewing events of year, the Super Bowl is the ideal venue to produce the all-new, technology-advanced Audi A3, set to be a game changing vehicle for Audi in the U.S.”

Noam Murro (renowned for various TV commercials, including spots for Sprint, Land Rover, Guinness and Heineken and DirecTV) directed the latest ad, which was produced for Audi of America by San Francisco-based Venables Bell & Partners.

audi super bowl commercial

The deluxe automaker has garnered a reputation for its innovative commercials for the Super Bowl during the last couple of years. For instance, it was the first ever to feature a hashtag in its 2011 spot that featured Kenny G. This past year, as a way to spur early interest, Audi posted three versions of their commercial Prom, asking fans to vote on the favorite ending via social network sites. We can’t wait to see anything they have in store for us next!

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